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Marketing Manager, Lifecycle Marketing

Job Title: Marketing Manager, Lifecycle Marketing
Contract Type: Permanent
Location: Sydney
Industry: Sales & Marketing
Reference: 949793
Contact Name:
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Job Published: 04 August 2022


Marketing Manager, Lifecycle Marketing
  • Award winning customer centric financial services organisation
  • Develop and deliver targeted, data led campaigns to enhance engagement and drive brand awareness
  • Circa $125k - $130k plus super
Design and implement B2C campaigns to enhance engagement and retention.
If you're a data-curious, passionate B2C marketeer that wants to be challenged, stretched and grow in your career, look no further for an amazing role!
As part of their commitment to creating remarkable customer experiences and genuine engagement and retention of their customers, this role is sure to impress.
The Opportunity
With a right channel, right message, right customer philosophy and an unwavering focus on delivering superior member experiences, this role will give you the opportunity to:
  • Design and implement insight-led campaigns to drive satisfaction and retention.
  • Be a brand champion, driving continuous improvement and proactively looking for opportunities to improve member experience.
  • Develop marketing strategies, comms plans and member journeys designed to improve engagement, drive key messages and desired member outcomes.
  • Apply insights, data, and relevant expertise in briefs.
  • Work alongside a cohesive team to ensure excellence in campaign implementation using evaluation, reporting & ongoing optimisation.
  • Champion the use of marketing automation best practice via the Marketo platform.
  • Build relationships and help raise awareness of member engagement initiatives across the organisation and with key strategic partners.
  • Build solid relationships with internal and external stakeholders including our agency partners.
About You
With a depth of data-driven marketing experience ideally within financial services or a data-rich environment, you are able to demonstrate your:
  • CRM, direct marketing and digital expertise.
  • Solid end-to-end marketing campaign management experience and a proven track record of results.
  • Excellent grasp of CX principles and lifecycle marketing.
  • Strong brief writing skills, specifically geared towards an insight-driven approach.
  • Strong skills in creative evaluation, including providing feedback on creative (to agency or internal staff) and the use of market research and experimental testing (e.g. A/B testing) to evaluate creative and copy.
  • Commercial acumen and experience in managing marketing effectiveness.
  • Stakeholder engagement skills and ability to influence and collaborate at all levels.
  • Understanding of research with skills to interpret data findings and implement insights.
  • Experience in managing automated campaigns using Marketo.
Learn from a super smart, passionate group of like-minded marketeers in a business that understands how marketing drives results in a business!

To find out more please call Michelle Rubinstein on 0413 463 043 or apply online.