Manager - Marketing Automation

Job Title: Manager - Marketing Automation
Contract Type: Permanent
Location: Sydney
Reference: 641889
Contact Name: Jason Ajai
Contact Email:
Job Published: November 23, 2020 10:45

Job Description

We represent a 'for purpose' client who is seeking a Marketing Automation Manager to take on a fixed-term contract for the next 12 months. Their corporate strategy focuses on the role they perform in the lives of their members and takes into account that they can no longer compete on member returns alone, therefore Member Experience needs to step-up.

We are looking for someone who demonstrates talent and enthusiasm who is a great culture fit and who has a skill-set to match. You will join a team whose values align with a company that seeks excellence, is looking to achieve success together, is the champion of their members, and is accountable.

The member portal is sizeable with circa <2mill members, this is a huge audience and significant opportunity. As Marketing Automation Manager you will be responsible for:
  • Leading the development of Marketing Automation excellence utilising the Marketo platform.
  • Driving the implementation of best practice Marketing Automation within their 121 member interactions, including behavioral trigger programs, nurture initiatives and lifecycle development across key touchpoints and journeys.
  • Managing and motivating the Marketing Automation Specialist within the Marketing Automation Team, including the development of UPP’s, development plans and ongoing support.
  • Managing the Marketo environment, serving as the primary Marketo Administrator and being the subject matter expert for all internal and external Marketo inquiries.
  • Controlling the development, implementation and ongoing management of Marketo processes.
  • Driving the implementation of modifications to the Marketo set-up as changes to business requirements occur, ensuring their platform remains current with Marketo functionalities.
  • Collaborating closely with the Data Analytics team on the customisation of the marketing automation platform including business rules, scoring, multi-touch nurture, profiling, segmentation, workflows and reporting.
  • Working with various business teams to understand processes and optimise system configuration, including real-time data flows.
  • Assisting in ongoing training and communications to internal stakeholders on marketing automation best practices and usage tips.
Our ideal candidate will have a level headed and logical approach, you will enjoy working in a collaborative, friendly and diverse environment and will understand that success will come through the team as a whole. 

You will need:     
  • Sound knowledge of Marketo and other programmatic marketing tools.
  • Experience with HTML emails and landing page layout in Marketo.
  • Creative agency management experience
  • Experience working on multiple projects and managing issues across multiple stakeholders (internal and external) and prioritising competing demands
  • Experience of multi-channel marketing activation in financial services or highly regulated industries
  • Experience of executing large scale email campaigns
  • Working knowledge of HTML emails and landing pages
  • Ability to work to tight deadlines
  • Excellent communication skills with the ability to liaise at all levels
  • Excellent documentation and organisational skills
  • Excellent analysis and problem-solving skills.
  • Event & Seminar campaign experience
  • Working knowledge of JIRA
IF you see yourself working in a business that is undergoing significant, positive change and one which is investing in tools, technology and people to drive new and better member outcomes then this position is one you should consider. If you would like to learn more send your resume to jajai via the link.