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B2C Growth Marketeer- Financial Services

Job Title: B2C Growth Marketeer- Financial Services
Contract Type: Permanent
Location: Sydney
Industry: Sales & Marketing
Salary:
Reference: 880896
Contact Name:
Contact Email:
Job Published: 19 April 2022

Description

B2C Growth Marketeer - Financial Services
  • Highly respected Australian business with pressive track record of growth
  • Drive B2C growth initiatives to reshape the investment landscape
  • Circa $160k plus super and equity
Exclusively recruiting for this role, TalentWeb is super proud to be bringing this awesome opportunity to market! 

With an impressive track record of organic growth, this successful Australian fintech is on the hunt for a commercially savvy, data driven marketeer to shape and bring to life the growth marketing agenda.

Why you will want to get your hands on this role
This is not simply a marketing role.  This is a platform for a unique individual to combine their passion for customer connectivity, marketing and product, infatuation with data and a flair for being central to the organisation’s future success.  You’ll be in the driving seat to diagnose what's working, what’s slowing them down, write a growth strategy and then implement.  And yes, you will be able to hire a team to help execute the strategy. 
  
In a nutshell, you’ll immerse yourself in the business to take ownership of all things growth marketing.  In particular, you’ll:
  • Develop the plan to drive digital traffic month on month to grow the B2C member base.
  • Understand the competitor landscape intimately and conduct segmented target audience analysis
  • Plan execute and track all initiatives (across digital, social, events, sponsorships, PR and content)
  • Take a test and learn approach to everything you do
  • Get curious about what the data and numbers are telling you, and translate these insights into fresh, interesting and highly targeted initiatives that drive engagement.
  • Balance the BAU with new product launches and other initiatives the business is excited about.
The unicorn we are looking for
We are on the hunt for a B2C marketer with up-to-date working knowledge of financial markets and investing who gets excited at the thought of growing digital traffic…exponentially.  This role will suit a unique individual, someone that is a data ‘geek’ at heart, and someone that loves using data to attract, retain and nurture target audiences.  You’re super curious and love to learn and be challenged.  You bring:
  • Hands-on B2C growth marketing expertise.
  • Solid understanding of all marketing channels and how to use them in an integrated manner, with a particular flair for digital, SEO and social.
  • A fabulous grasp of data, analysis and research.
  • The ability to create a comprehensive marketing plan – and execute it.
  • Campaign strategy, planning and management.
  • Relationship building skills.
Want to find out more?
If you are genuinely looking to take a big step up in your career, work with super smart, down to earth people that will challenge you to bring you’re A-Game every day please call Michelle Rubinstein on 0413 463 043 or apply online.