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Digital Media and Optimisation Specialist

Job Title: Digital Media and Optimisation Specialist
Contract Type: Permanent
Location: Sydney
Industry: Technology, Digital & Projects
Salary:
Reference: 793005
Contact Name:
Contact Email:
Job Published: 24 September 2021

Description

Digital Media and Optimisation Specialist
  • Customer centric organisation that looks after its people
  • Position yourself as the digital media expert in the business
  •  Circa $120k - $130k
Leverage your digital media skills and make an impact in the business!  

The Opportunity
Reporting to an inspirational, engaging and passionate GM that looks after Data, Research and Insights and keeping abreast of emerging digital tools and platforms, you’ll have the opportunity to:
  • Take accountability for the performance of all digital channels including SEO, SEM and DSP networks.
  • Drive paid media buying and placement.
  • Assist in the management of the owned media toolset across a range of Adobe and Google tools.
  • Manage digital paid campaign performance including SEM, Display, Social and Programmatic.
  • Manage SEO and organic channel performance.
  • Establish third party conversion and event tracking pixels across various digital platforms using Adobe Launch.
  • Work with marketing execution teams to apply audience segmentation, personas, tagging and data management.
  • Build, execute, track, analyse and provide insights on all digital channel marketing activity.
  • Applying SEO best practice across a numerous sites and digital assets to develop and maintain web presence and increase brand awareness.  
What You Bring
With a natural curiosity for digital marketing trends, new technologies, a passion for sharing insights across the business, and the ability to thrive in an adaptable fast-paced setting, you bring:
  • All-round marketing skills with time spent honing your digital channel-based skills.
  • Demonstrated experience in placing digital media campaigns using Google and Adobe tools.
  • Experience using either Adobe Analytics or Google analytics.
  • Media buying experience.
  • A passion for driving performance and providing data driven insights.
  • Extensive experience across SEO/SEM, paid media, display/programmatic advertising campaigns.
  • An ability to uphold data integrity and have a strong approach to QA’ing your work.
  • Demonstrated experience in website analytics tools (e.g. Adobe Analytics) to drive performance.
  • Demonstrated experience in stakeholder management and the ability to build rapport.
  • Experience developing and supporting a team to ensure engagement and high performance.
  • Ability to act rapidly and effectively when handling multiple projects with conflicting priorities.
  • A growth mindset, critical thinking and problem solving.
If you’d like to find out more, please contact Michelle Rubinstein on 0413 463 043 or apply online.

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