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Digital Marketing Manager - Property Sector

Job Title: Digital Marketing Manager - Property Sector
Contract Type: Permanent
Location: Sydney
Industry:
Reference: 773249
Job Published: August 11, 2021 13:00

Job Description

Digital Marketing Manager – Property Sector
  • Notable brand in the segment
  • Play a key role in transforming digital marketing
  • $150k plus generous bonus
TalentWeb are partnering with a customer centric organisation in the property sector that is on the hunt for a digital marketeer to help transform digital marketing across their portfolio and drive a consistent digital footprint across a range of assets.
  
The Opportunity
Reporting to the Head of Marketing and working in collaboration with stakeholders across the business, you will:
  • Develop a data driven annual marketing strategy
  • Develop key digital initiatives to drive engagement and acquisition across digital channels and enhance the customer experience
  • Evolve brand engagement and connection
  • Support the development of a loyalty strategy
  • Lead portfolio digital channel planning
  • Lead the content development and production process
  • Lead measurement and reporting on the performance of digital marketing
  • Manage the flow of communications to digital product team ensuring efficiencies in platform developments.
  • Upskill teams on management of website, eDM and social channels.
  • Monitor and evaluate competitor activity reporting in and out of category, making recommendations to support a superior business outcome.
  • Contribute to post campaign debriefs to evaluate success, share learnings, and guide future planning.
What You Bring
  • Degree qualification and minimum 5 years’ experience in a digital marketing role (previous shopping centre, property, digital agency or retail industry experience will be highly regarded).
  • Demonstrated technical capabilities within digital and social, SEO & SEM, content management systems and content creation, programmatic, CRM, measurement & analysis (including Google analytics), channel planning and brand management.
  • Strong digital and social capabilities to drive the content strategies across these channels and connect with offline experiences.
  • Experience working with Sitecore and Mailchimp is highly desirable
To find out more, please email Michelle Rubinstein at mrubinstein@talentweb.com.au or apply online below.

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