{"id":3490,"date":"2025-05-16T07:05:28","date_gmt":"2025-05-16T07:05:28","guid":{"rendered":"https:\/\/www.talentweb.com.au\/?p=3490"},"modified":"2025-05-16T07:05:28","modified_gmt":"2025-05-16T07:05:28","slug":"digital-marketers-in-2025-what-do-employers-need-to-know","status":"publish","type":"post","link":"https:\/\/www.talentweb.com.au\/digital-marketers-in-2025-what-do-employers-need-to-know\/","title":{"rendered":"Digital marketers in 2025: What do employers need to know?"},"content":{"rendered":"

Digital marketers remain essential to business success – but the skills and qualities that define a great one have, and continue to, evolve.\u00a0<\/strong><\/p>\n

But … what does a great marketer even look like anymore? Which skills should you be hiring for?<\/span>\u00a0<\/span><\/p>\n

That\u2019s today\u2019s question.<\/span>\u00a0<\/span><\/p>\n

In this article, we discuss how the role of marketing professionals has evolved, the key skills to look for and how to attract the best people to your team.<\/span>\u00a0<\/span><\/p>\n

\u200e \u200e<\/p>\n

How the role of the digital marketer has evolved<\/h2>\n

Marketing is evolving, but the core mission remains the same: find and engage customers, converting their attention into financial results. So what’s changed?<\/span>\u00a0<\/span><\/p>\n

Technology.<\/span>\u00a0<\/span><\/p>\n

Modern marketers can leverage vast amounts of data in the blink of an eye, backed up by automation and AI tools which streamline menial tasks and deliver advanced, granular insights. It’s now possible to execute hyper-targeted, uniquely personalised campaigns at scale, but the systems and strategies involved have grown more complex. What was once a broad, catch-all role has evolved into a complex landscape of specialty fields: SEO, social media, eCommerce, automation, PPC \u2013 each demanding its own special skill set.<\/span>\u00a0<\/span><\/p>\n

In this rapidly moving sector, it\u2019s increasingly common to find experienced, nuanced professionals, and less so the \u2018marketing unicorns\u2019 of the 2010s.<\/span>\u00a0<\/span><\/p>\n

The 8 most important digital marketing skills for 2025<\/h3>\n

When searching for a marketing specialist to upgrade your team, these are the critical skills defining 2025 (and into 2026):<\/span>\u00a0<\/span><\/p>\n

    \n
  1. AI fluency and automation<\/span>\u00a0<\/span><\/li>\n
  2. Data analytics<\/span>\u00a0<\/span><\/li>\n
  3. Visual storytelling<\/span>\u00a0<\/span><\/li>\n
  4. SEO<\/span>\u00a0<\/span><\/li>\n
  5. Empathy and EQ<\/span>\u00a0<\/span><\/li>\n
  6. Customer engagement software<\/span>\u00a0<\/span><\/li>\n
  7. Business strategy<\/span>\u00a0<\/span><\/li>\n
  8. Budget management<\/span>\u00a0<\/span><\/li>\n<\/ol>\n

    Most marketers specialise in one or two areas, but every professional, especially leaders, should have a working knowledge of all eight.<\/span>\u00a0<\/span><\/p>\n

    This will allow them to engage and empathise with customers on a variety of modern platforms, leverage new tools to deliver superior results, and do so with a solid understanding of the interplay between budget and marketing ROI.<\/span>\u00a0<\/span><\/p>\n

    \u200e \u200e<\/p>\n

    How to find the right digital marketing hire for your organisation<\/h2>\n

    Between SEM, SEO, ASO and PPC, the field of digital marketing is increasingly vast. Finding the right digital marketer for your organisation starts with determining your needs and the salary expectations of your potential hire.<\/span>\u00a0<\/span><\/p>\n

    Some questions to think about:<\/span>\u00a0<\/span><\/p>\n

    What are your business needs?<\/h3>\n

    Marketing should always be tied back to business strategy, to ensure it delivers ROI. Before starting the recruitment process, get clear on your organisation\u2019s goals \u2013 what should your new marketing professional achieve?\u00a0<\/span>\u00a0<\/span><\/p>\n

    This will help you to understand what skills areas to hunt for. For example, do you need someone who knows their way around a strategy, or skilled people to execute the plan? These are likely going to be two or more different hires.<\/span>\u00a0<\/span><\/p>\n

    Do jack-of-all-trades marketers still exist?<\/h4>\n

    Yes, absolutely. Many marketers still offer broad skillsets, and these professionals are typically well suited to smaller teams with simpler needs.<\/span>\u00a0<\/span><\/p>\n

    But, beware of overloading one role. Spreading someone too thin may hinder their ability to deliver cost-effective strategic outcomes; if someone is pulled in multiple directions at once, they can\u2019t do a thorough job of any of them. This often leads to a lack of job satisfaction, and later, a resignation.<\/span>\u00a0<\/span><\/p>\n

    What are the salary expectations of today\u2019s digital marketer?<\/h3>\n

    In Australia, digital marketing salaries typically range from $80,000 to $120,000, with entry-level roles starting from around $55,000 to $65,000. Senior leaders with specialised skills can earn upwards of $200,000 or more, depending on their expertise and scope of responsibility<\/span>\u00a0<\/span><\/p>\n

    To break it down, marketing salaries vary as widely as job titles. To compete with your industry peers on pay, and attract the best talent, you\u2019ll need to benchmark your marketing vacancy based on three factors:<\/span>\u00a0<\/span><\/p>\n